Privacy policy

Users personal data will be processed, via this Platform, in accordance with applicable legislation and data protection, privacy and safety obligations to which the Controller’s activity adheres.

We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.

Data Controller

Operations concerning personal data carried out following registration, access and interaction with the Platform will be implemented by the following Data Controller: LLOYD’S LIQUID SUNSHINES SRL with registered office in Milan (MI) 20122, Piazza Luigi Bertarelli, n.1.

For processing of users personal data the Data Controller may also use other parties designated as Data Processors. Data Processors are distinctly identified subjects  obliged to follow precise instructions for the correct processing of users personal data. The complete list of Data Processors is available at the Data Controller’s office.

Users may also contact the supervisory authority “Garante per la Protezione dei Dati Personali” ( to lodge complaints, reports or recourses if they believe that their rights have been been breached in spite of our adopted measures.

Processed Data Categories

Processed data categories are the following:

  • identifier personal data such as name, surname, residence and/or other;
  • contact personal data, such as email addresses, telephone numbers or other;
  • information related to the Platform’s use, including so-called online identifiers and data related to devices used.

Purpose, legal basis and period of storage


Legal Basis

Period of storage 

Registration for accessing reserved user area to utilise available services.

 Processing is necessary in order to complete precontractual and contractual activities.

Maximum 10 years from end of the contractual relationship and/or of interaction with user.

Platform usage functionalities, including access to its sections and use of related functions.

 Processing is necessary in order to complete precontractual and contractual activities.

For the time necessary to use the Platform and for a maximum of 10 years since usage cessation by user.

Emailing of contractual communications concerning purchases of products on the Platform.

 Processing is necessary in order to complete precontractual and contractual activities.

 Maximum of 10 years from interaction with user, unless a different term is provided for by applicable legislation.

Emailing of communications concerning Platform updates, new contents and/or other aspects of its functioning.

Processing is necessary in order to implement contractual activities.

For the sole duration of the contractual relationship or for a maximum of 10 years from cessation thereof in case of complaints.

Maximum Storage Period

In case of controversy with the user or third parties, or in case of controls enacted by the Supervisory Authority, storage may be extended until the expiry date of the last limitation period.

Consequences of non-provision of data

Provision of said personal data is necessary for pursuing related purposes: non-provision of such data makes it impossible to implement processing and, consequently, does not allow use of the Platform or of its specific functions.

Automatic decision-making

In accordance with current legislation, specifically pursuant to art. 22, paragraphs 1 and 4 of the GDPR., no personal data processing using automated decisional processes is implemented,

Data processing modalities

Personal data will be processed fairly, lawfully and transparently, protecting the privacy and rights of the data subject, and will be implemented by means of technological instruments and materials suitable for guaranteeing their protection and security until deletion or anonymisation.

Categories of personal data Processors; scope of diffusion and transfer outside the European Economic Area 

Within the limits of the above mentioned obligations, duties and purposes, personal data will be processed, made available and/or disclosed to:

  • employees and/or associates of the Data Controller, also for compliance with fiscal, legal and logistic obligations;
  • third parties named as Data Processors (in particular, suppliers of goods or services, including Contents), in accordance with the law, also with regard to safety measures protecting and safeguarding personal data;
  • jurisdictional, administrative and/or public security authorities, in accordance with the law.

The complete list of Data Processors and third parties can be obtained from the Data Controller at any time, at the stated addresses. 


Data will in no case be disclosed, except with the express and prior consent of the subject.


Personal data may be transferred to Countries outside the European Economic Area, for technical reasons, to subjects headquartered in Countries recognised as “adequate” by the European Commission, or pursuant to stipulated specific Contractual Conditions according to text approved by the European Commission. It is always possible to contact the Data Controller for additional information. Transfers for other purposes may only take place with the expressed consent of the user.

Rights of Data Subjects

Data Subjects may, at any time, exercise their rights pursuant to European Regulation n. 2016/679. Specifically, they have the right to:

  • access their personal data;
  • obtain correction or deletion of their personal data or limit usage thereof;
  • withold consent to processing;
  • implement data portability;
  • revoke consent, where applicable: revocation of consent does not affect the lawfulness of processing based on consent provided prior to revocation;
  • lodge complaints with the Supervising Authority

For Italy the supervising authority is the Autorità Garante per la Protezione dei Dati Personali, based in Rome.

Exercise of the above mentioned rights may take place by filing a request with one or both the Data Controllers as indicated above.


Cookies are small pieces of data that are transmitted from the Website to the devices of visiting users and retransmitted to the Website during subsequent visits; they have different characteristics and may be used for diverse purposes, either by the Website owner or by third parties supplying technical services to the Website owner or directly to the user.

This Website uses cookies, which can be of various types:

  • “technical” cookies that do not require the user’s expressed consent, and are therefore automatically installed when the Website is first accessed; they can be:
    • session cookies, which are normally deleted when the user closes the browser or tab;
    • persistent cookies, that stay on in your device’s memory after the browser is closed after being first accessed and can be read at a subsequent opening of the website
  • first-party (session or persistent) cookies, whose purpose – for example - is to evaluate how the Website responds to its use by users and the interactions with available functionalities, with the main purpose of improving browsing experience; in some cases, by means of cookies the Website can remember your browsing preferences, helping to improve and personalise user experience;
  • third-party cookies, that are installed or activated by the Website with the user’s consent, to allow access to functionalities and services provided by third parties; such cookies are usually of the persistent type.

A specific and complete list of both first-party and third-party cookies used by the Website is made available by the Controller on request.

In particular, the Controller informs users that the following third-party services are used in the website:

  • Google Inc. and/or Google Ireland Ltd., with regard to “Google Analytics” service;
  • LinkedIn Inc. with regard to the “Insight Tag” software;

Should the user wish to block, by default and/or from time to time, the receipt of cookies by means of the available browser preferences, thereby  disabling cookies that are not necessary, preferences can generally be modified according to the following procedure:

    • select “Options” or “Preferences” from the “Tools” or “View” or “Edit” menus;
    • select “Privacy” or “Protection” or “Cookie” and choose the preferred settings.

Generally, the Controller invites interested users to gather more information on cookie usage and visit the pages and/or www.youronline